Win Smarter.

AI-Powered Revenue Intelligence

Discover the true health of your pipeline with an AI-generated Ideal Customer Profile (ICP) engine that prioritizes opportunities to increase efficiency, win more, and lose less.

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Pursue the right opportunities. 
Avoid the wrong ones.

$10b+  won

$34m+ saved

35k+ hrs saved

Discover your true Ideal Customer Profile (ICP) and focus your efforts accordingly.

Patri offers unique AI-powered lens that discovers and refines your ideal customer profile (ICP) and evaluates the ICP fit of all deals in your pipeline.

Patri displays ICP Fit Data on its RevFit AI platform.
AI-Powered Pipeline Insights

Patri gives you a custom-trained ChatGPT-powered assistant for unique pipeline insights across all deals. Understand how to approach each deal through this ICP-enabled lens so you can win smarter.

Enhance Forecast Confidence

See valuable predictions based on your ICP and the current state of all deals in your pipeline such as predicted quota attainment, propensity to win, predicted close date, ICP fit, predicted close amount, and more.

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Win Smarter Across the Revenue Ecosystem

Sales Leader

Know that your team is pursuing the right deals. Understand the health and ICP fit of every deal in the pipeline to focus your team, sell more effectively, identify risk and hit your numbers consistently.

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Sales IC

Find the winners and losers in your pipeline to see what deals can make or break your quarter. AI insights, predictive analytics and opportunity fit data is the secret sauce to help you nail quota quarter after quarter.

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Revenue Ops

A no-code instant ICP generator. Discover, rediscover, and monitor your ideal customer profiles automatically, all while keeping opportunities aligned with them for increased profitability in a challenging sales environment.

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Proposals and Capture

Nail the go/no-go decisions with data-backed qualification rooted in opportunity cost, win probability, and ICP fit. Stop wasting time chasing the wrong deals and start qualifying with Patri for free today.

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Companies Winning with Patri

Public Input




Hinz Consulting

Eco Interactive



David Jones
OpenGov | Strategic Pursuits Manager

"I encourage you to check out Patri! It's done wonders for my decision-making process, helping me filter our poorly-qualified opportunities so my internal resources can focus on only those opportunities that are best fit to pursue."

Jay Dawkins
PublicInput | CEO

"Patri brings a wealth of experience in doing business in complex markets like the public sector, and can quickly connect the dots to bring clarity and focus to seemingly complex questions. The team is a delight to work with and we're thrilled to have their help in growing our business and impact."

Eric Cao
EcoInteractive | COO

"Through Patri, we've gained meaningful insights about sales opportunities and go-to-market strategies, allowing us to accelerate our revenue growth and productivity."

Larissa Cornelius
nFold | Owner and Chief Winning Strategist

"Patri has been instrumental in helping our clients determine the best opportunities to pursue and which ones to leave alone. Together, we have generated tremendous revenue gains for our clients, while helping them save a great deal of time and money in the process."

Latest Insights

Title card that reads "The Best Ideal Customer Profile Software"

May 31, 2023

The Best Ideal Customer Profile Software

These Ideal Customer Profile software offerings, powered by advances in AI and machine-learning, are transforming ICP generation.

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A businessman looks at his computer to analyze his revenue intelligence software

May 31, 2023

The Benefits of Revenue Intelligence Software

Revenue intelligence software improves qualification, increases revenue, and reduces wasted time. Learn how here.

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ICP Sales Main Image

May 17, 2023

ICP for Sales: The Complete Guide to Sales ICP

This blog will discuss everything you need to know about Sales ICPs from the definition of Sales ICP, to discovery and through to the application of your ICP data to your sales pipeline prioritization.

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Title card that reads "What is an Ideal Customer Profile (ICP)?"

May 12, 2023

What is an Ideal Customer Profile (ICP)?

This article defines the ICP (Ideal Customer Profile), describes its importance, and details how to create an ICP for your company today.

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A title card that reads "The Key to Sales Efficiency: ICP Fit"

May 9, 2023

Why ICP Fit is the Key to Sales Efficiency

ICP Fit is perhaps the single most important metric to help boost sales efficiency. From marketing to sales to product, ICP Fit is crucial.

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A title card that reads "How to Create a Sales Pipeline Report"

April 26, 2023

How to Create a Sales Pipeline Report

Sales Pipeline Reports helps AEs organize their deals. Learn how to create a powerful Sales Pipeline Report in minutes.

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April 24, 2023

Sales Pipeline Management: How to Make it Work For You

Four sales pipeline management frameworks to help you reduce time wasted on bad opportunities and flag stagnant opportunities.

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How to Maintain a Heathy Pipeline Image

April 21, 2023

4 Tips to Maintain a Healthy Sales Pipeline

Four Tips for Account Executives to keep their pipelines clean, understand progress on deals, and understand the right next steps.

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RevFit AI Launch Image

April 11, 2023

Introducing RevFit AI, Revenue Intelligence Software Powered By Patri

Introducing revenue intelligence software with AI-powered sales pipeline insights based on machine-learning generated Ideal Customer Profile.

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