Expert insights for sales, operations, capture, proposal, and marketing pros.

The Importance of Quantifying ICP Fit During Qualification

Why Your Sales Qualification Framework Needs to Quantify ICP Fit

When you go to the gas station, you’re looking to fuel up your car and get back on the road. A fuel’s octane rating makes it easy to figure out which gasoline you should put in your car to operate your vehicle efficiently. Although the methodology for determining octane rating is complex and detailed, to the end-user, what matters is the ability to quickly get the right information and make a decision that will enable them to keep moving forward.

The same is true for qualification. 

Similar to consumers assessing fuel quality through a simple, condensed metric, when the rubber hits the road, people want a quick, simple, and impactful method to qualify their opportunities, decide where the opportunity fits in their pipeline, and what their next best steps are to move the opportunity forward.

This desire for quick, simple, and impactful qualification underlies the power of quantifying opportunity fit.

ICP Fit Scores — The New Metric Redefining Sales Qualification

This desire for quick, simple, and impactful qualification underlies the power of quantifying opportunity fit. With the help of modern revenue intelligence platforms, every company now has the ability to digitize its qualification process, resulting in quantified ICP Fit Scores for every opportunity. These scores summarize how strong the opportunity is, how likely it is to be profitable, and how likely it is to close.

With a quantified ICP Fit Score, companies can easily compare the value of their opportunities, make more-informed go/no-go decisions, maintain more accurate pipeline, put together more precise forecasts, determine more effective steps to intervene in ongoing deals, and so much more.

Like a fuel octane rating helps drivers, an ICP Fit Score enables salespeople to make quick, informed decisions to keep their deals moving forward. 

Patri displays ICP Fit Data on its RevFit AI platform.

Want to learn how to identify and prioritize the most winnable and profitable deals?

The dream sales opportunity is easy to sell, easy to implement, easy to service, easy to renew, and easy to upsell. In a world of scarcity, identifying and prioritizing these types of deals is essential to a healthy, resilient business. This eBook breaks down the components you need to consider when evaluating the deals your team should focus on.

Download Finding the Right Fit: What Makes a Strong Sales Opportunity to learn the following:

  1. How to quantify ICP fit for your company.
  2. A deep-dive of the 3 main components of a good opportunity.
  3. How to better prioritize your team’s time by uncovering good fits in your pipeline.
  4. Tools out there to help quantify fit and clean your pipeline.

Download the eBook