eBook: The GTM Executive’s Guide to Modern Qualification

Learn how intelligent qualification for bids and proposals wins more business, reduces team tension, and increases efficiency.

Strong qualification processes are the backbone of the best-performing sales organizations. The same is true for the best-performing proposals functions. Yet too often, bid and proposals opportunities are treated differently than sales opportunities, resulting in too many greenlit proposal responses to low-probability opportunities.

Just like operating an effective sales organization, correctly identifying the right proposal opportunities to pursue is essential to running not only an efficient proposals function but to keeping the entire company focused on the work that matters most.

This eBook serves as a framework for how to think about the qualification of bids and proposals to win more business, reduce team tension, and optimize company efficiency.